leaflet distribution

In recent years, the leaflet distribution method of advertising has become one of the most popular in the UK. It is a low cost means of marketing products and services to a large consumer group. Here are some key points that should be kept in mind before starting your distribution campaign.

Depending on the product or service you wish to advertise, you must choose the correct area and consumer group that you wish to attract. Higher end products and services would be more beneficial in the hands of the higher demographic. Timing is also crucial to the distribution process; for example, winter would be the ideal time to market boiler repairs and double glazing, whereas air-conditioning units and garden furniture would sell more successfully in summer months. You must then decide how often you plan on distributing in one particular area.

When you decide upon your target market and time-scale, it is important that you make sure your leaflet has the correct information in a clear way and is not seen as ‘junk mail’ at a single glance. Keep text to a minimum, have great quality images and make sure the paper is of at least 130gsm quality.

Now that your leaflet is ready to drop through letterboxes, you must decide upon delivery method. A low quantity of leaflets will only require a few trustworthy individuals who can be easily sourced in local newspapers or online ads, or can even be friends of the business. A larger quantity, however, will require the expertise of a distribution company who have experience in meeting deadlines and adhering to your terms and conditions regarding timescales if more than one distribution phase is required.

The number of sales you make from your distribution campaign will be the key measure of success. If you profit from delivering leaflets, then it may be a step in the right direction for you and your company. If however, the cost of distribution outweighs the return then you may want to arrange a consultation with our marketing expert who can lead you in the correct direction to maximise sales, we can look at your leaflet design and generate more sales for your company.

business to business distribution

Business to Business Distribution

We all know that companies distribute to households to get their marketing material out to people. But how many know that it is possible to get the material straight to the hands of business owners?

Where’s best to get your material to the people you really need to target? Right at the place where they do all their business!!

By handing it straight to them they will find it very difficult to ignore.

 

An advantage of it going straight to the business owner at their premises is they will have the material to hand if they are thinking about using a service you offer have to offer, if they receive it at home it might get put somewhere they don’t see or if they do by the time they get to work the next day they might forget all about it!

 

Business to Business Distribution

Our teams will hand deliver the material to business owners in the area you desire. This specialised way of distribution will take planning as we have to prepare maps to reach your target audience. It also takes more time to deliver your material as businesses are not close together like households are.

You can work from a set number of leaflets, and targeting certain areas of the city or hitting every business in the city until your leaflets run out!

Other methods

Why not take advantage of our other service to target business owners, get our staff handing out leaflets to them either in the morning, lunchtime or evening when they are likely to be out of the office.

 

For more information on this service please go to our Flyer Handout Service.

 

We can deliver any type of marketing material to business owner, not just leaflets.

 

Prices for Business to Business Leaflet Distribution start at £89 per 1000.

 

newspaper distribution

Newspaper Distribution

Door to door distribution of Newspapers

Here at Direct Leaflets our name suggests we only distribute leaflets, but that is not the case!

We deliver all sorts of material including leaflets, menus, newspapers and catalogues, because we understand that no matter what type of material you have that it needs to be distributed by a reputable company. Newspaper Distribution is no different. In years gone by newspapers were delivered by paperboys to customers who bought them. Now though newspapers are often free and mass delivered to all homes in order to sell advertising space or as part of a council or informational bodies promotion. These are the types of newspapers we deliver and we are finding them to be more and more common. As a result we now offer a solus newspaper distribution service.

Yes…newspapers are bulkier than a single leaflet but that does not mean that it should be harder to be distributed, at our company we see every type of material as an important type of literature. Newspapers can take a little longer to distribute as the team members can’t take the same amount as they would with leaflets but you pay per 1000 delivered. There is extra costs and as a result the price per thousand is slightly higher than a normal A5 leaflet. However you will still only pay a set price per thousand, not by how many extra days it takes us.

So let us show you that we value your custom with whatever you are looking to get delivered no matter what size the contract is we are happy to oblige. Direct Leaflets have a wealth of experience in our newspaper distribution teams and are happy to help with any enquiry. If you require a newspaper distribution in your area call us free or email us today, we will reply within two working hours!

GPS leaflet distribution

What is GPS Tracking and Why Do We Use It

Since we started delivering leaflets we have always used GPS tracking for all of our GPS leaflet distribution campaigns.

 

What Is GPS Trackers

This is a device that each member of our team has on them at all times! The device is activated in the morning just before each person gets out of the vehicle and will not be turned off again until they have completed the distribution.

 

Why Do We Use Them

We have always insisted on each member of staff carrying a Tracker, whether it be a distributor or an agent handing out leaflets on a busy street.

We are not saying we distrust our members of staff, we are simply asking them to carry these devices for our records and their safety.

With the Trackers we can easily see which streets they have been on and how far they got so we can give our customers all the information they need to see how they distribution went.

They are also handy to the staff in the office so if the team leader has to find a team member and they don’t have a phone or the phone has no reception they are easily located.

By using this form of tracking we can give our customers peace of mind knowing we can see the teams at all times and they will get accurate report!

Leaflet Distribution Myths

We have hear all the myths of Leaflet Distribution, here are some we have decided to clear up for you!

Myth: The majority of consumers do not like receiving marketing material through their letterbox.

Fact: As many as 79% of recipients keep, pass on or glance at leaflet distribution items: 38% keep it for a few days, whilst 13% retain it for a week or more.

Myth: Consumers don’t find door drop marketing useful.

Fact: 71% of those questioned said they found free samples delivered through their letterboxes useful: 66% said the same for supermarket offers, 62% for money-off coupons and 47% for new product leaflets.

Myth: People do not keep leaflets that long.

Fact: 38% of leaflets are kept for at least a few days and 13% are kept for a week or more.

Myth: Leaflet distribution doesn’t work.

Fact: 48% of consumers either visited a shop, sent for information, or bought a product having received a leaflet through their letterbox.

Myth: Leaflet distribution doesn’t work as well as direct mail, TV or press.

Fact: 48% of consumers responded to leaflets compared to 47% for direct marketing, 47% for television and 60% for press advertising.

door drop

Looking for a cost-effective way to reach new customers? Door drops are not just affordable — they are versatile, highly targeted and effective. For small and local firms, door drops can bring in valuable new business.

The door drop was once regarded as a somewhat blunt tool and the poor relation in the marketing mix. Now, sophisticated targeting, better creatives and more responsive customers have all helped improve the impact of door drops, especially for local businesses looking to raise their profile.

Every part of your marketing strategy needs to work hard for you, generating awareness and communicating the benefits of your product or service. But it is the door drop where you can literally hit home.

Door drops can be as local as the city your business is located in or they can cover every household in the country. They play a fundamental role in:

  • Promoting start-ups or entering new markets — launch yourself through the letterbox
  • Extending existing databases — find new customers
  • Steering customers into new shops
  • Reaching a large audience cost-effectively

Targeting software can allow you to select geographic areas where your campaign is most likely to be successful based on the product your looking to sell to your prospective customers.

Used well, the door drop is a very powerful piece of advertising. Its key strengths are:

  • You have space to educate and persuade your customers using detail. And, of course, you can include samples, steer to store, and ask their opinions too, all cost-effectively.
  • You can use it as a response channel inside integrated campaigns.
  • You can collect data for use in future activity. Include a short questionnaire or prize draw to gather names, addresses and other intelligence on your new customers.
Five Keys to Successful Leaflet Distribution Campaigns

In order for any leaflet distribution to be successful in terms of generating a decent response rate, there are five important factors that have to come together at the same time. This summaries these four factors in order to help you to get the most out of your leaflet distribution campaigns.

1) The leaflet design must appropriate for the audience you are targeting and should stand out from the ‘crowd’. In any leaflet distribution campaign your first priority it to get the attention of the recipient. Make your leaflet shine.

2) The timing has to be right. If you sell summer products then the best time to start the campaign to boost your sales would be in the Spring time. Think ahead before jumping into your campaign.

3) Assuming that the first three are correct then you need to persuade people to respond there and then. You need to entice them to respond. There are many ways to achieve this, the most effective of which is a good time limited offer, for example:

“This offer is only available until …. so call now to avoid disappointment”

or

“The first …. people will receive an additional 10% discount…”

This will have more effect on getting people to buy your product or service.

4) Last but by no means least, the leaflet distribution has to be done properly by a reputable and reliable company. For example, by doing your homework into companies that have great response rate and there are positive reviews then you will have peace of mind that your distribution will be done properly

leaflet distribution

We get asked this question a lot, especially with the digital world now upon us, does Leaflet Distribution really work?? When we looked closer at the forums and this was a very highly spoke about topic.

What seemed to be the most common response was that people had dabbled with it, the odd few hundred leaflets or flyers distributed by themselves or their friends and family. Having not received much of a response they simply reached the conclusion that leaflet drops don’t work and dismissed the whole idea of door to door leaflet distribution.

If you were going to try social media marketing to promote your business would you join Facebook, post a few statuses, then give up and complain social media doesn’t work? What if you placed an ad in a small magazine, ran it once and got nothing from it? Would you say advertising in magazines doesn’t work? No, you would probably keep trying or maybe try other forms of social media and other magazines. My point is, if you have tried distributing a few leaflets yourself or even if you have tried a company that was unprofessional and unreliable, this doesn’t mean you should give up on leaflet distribution as a form of marketing – you have other options. Why miss out on a form of marketing that could work very effectively for your business because you either didn’t approach it in the correct way or you had a bad experience with an unreliable company?

A few hundred leaflets aren’t going to make an impact. Leaflet distribution is all about numbers. Choose a reliable well used company to carry out your leaflet drop. By paying a professional you are also leaving yourself free to get on with running your business.

Response rates from leaflet drops can vary enormously and there are no guarantees of specific results. The best way to ensure you get the best response from your leaflet drop investment is to first consider your target market. If you run a restaurant or a takeaway you will probably generate a great response from a leaflet drop in your local area, everyone receiving a leaflet is in close proximity of your restaurant and everyone has to eat! Combine this with a professional design, some persuasive copywriting and an offer people can’t refuse and you are going to generate a great response. However, if you’re selling custom wheel rims you will probably need a slightly different approach to reach your niche market.

The design of your leaflet or flyer is also very important. On the doormat your leaflet will be competing for attention with other leaflets, post, newspapers and magazines. Ensure your flyer or leaflet captures the attention of the recipient with some eye-catching graphics and clever wording.

The final thing to consider is to be consistent with your leaflet drops. Leaflet drops can and do generate immediate enquiries but a large part of leaflet distribution is building brand awareness. If people receive your leaflet through their door every month or two you will become memorable. They will think of you first when they want what you are selling and they may also recommend you to friends and family having seen your leaflet often.

If you have tried distributing a few leaflets yourself in the past and it hasn’t worked for you, change your approach and try it again.