In recent years, the leaflet distribution method of advertising has become one of the most popular in the UK. It is a low cost means of marketing products and services to a large consumer group. Here are some key points that should be kept in mind before starting your distribution campaign.
Depending on the product or service you wish to advertise, you must choose the correct area and consumer group that you wish to attract. Higher end products and services would be more beneficial in the hands of the higher demographic. Timing is also crucial to the distribution process; for example, winter would be the ideal time to market boiler repairs and double glazing, whereas air-conditioning units and garden furniture would sell more successfully in summer months. You must then decide how often you plan on distributing in one particular area.
When you decide upon your target market and time-scale, it is important that you make sure your leaflet has the correct information in a clear way and is not seen as ‘junk mail’ at a single glance. Keep text to a minimum, have great quality images and make sure the paper is of at least 130gsm quality.
Now that your leaflet is ready to drop through letterboxes, you must decide upon delivery method. A low quantity of leaflets will only require a few trustworthy individuals who can be easily sourced in local newspapers or online ads, or can even be friends of the business. A larger quantity, however, will require the expertise of a distribution company who have experience in meeting deadlines and adhering to your terms and conditions regarding timescales if more than one distribution phase is required.
The number of sales you make from your distribution campaign will be the key measure of success. If you profit from delivering leaflets, then it may be a step in the right direction for you and your company. If however, the cost of distribution outweighs the return then you may want to arrange a consultation with our marketing expert who can lead you in the correct direction to maximise sales, we can look at your leaflet design and generate more sales for your company.