Does Leaflet Distribution Really Work???
We get asked this question a lot, especially with the digital world now upon us, does Leaflet Distribution really work?? When we looked closer at the forums and this was a very highly spoke about topic.
What seemed to be the most common response was that people had dabbled with it, the odd few hundred leaflets or flyers distributed by themselves or their friends and family. Having not received much of a response they simply reached the conclusion that leaflet drops don’t work and dismissed the whole idea of door to door leaflet distribution.
If you were going to try social media marketing to promote your business would you join Facebook, post a few statuses, then give up and complain social media doesn’t work? What if you placed an ad in a small magazine, ran it once and got nothing from it? Would you say advertising in magazines doesn’t work? No, you would probably keep trying or maybe try other forms of social media and other magazines. My point is, if you have tried distributing a few leaflets yourself or even if you have tried a company that was unprofessional and unreliable, this doesn’t mean you should give up on leaflet distribution as a form of marketing – you have other options. Why miss out on a form of marketing that could work very effectively for your business because you either didn’t approach it in the correct way or you had a bad experience with an unreliable company?
A few hundred leaflets aren’t going to make an impact. Leaflet distribution is all about numbers. Choose a reliable well used company to carry out your leaflet drop. By paying a professional you are also leaving yourself free to get on with running your business.
Response rates from leaflet drops can vary enormously and there are no guarantees of specific results. The best way to ensure you get the best response from your leaflet drop investment is to first consider your target market. If you run a restaurant or a takeaway you will probably generate a great response from a leaflet drop in your local area, everyone receiving a leaflet is in close proximity of your restaurant and everyone has to eat! Combine this with a professional design, some persuasive copywriting and an offer people can’t refuse and you are going to generate a great response. However, if you’re selling custom wheel rims you will probably need a slightly different approach to reach your niche market.
The design of your leaflet or flyer is also very important. On the doormat your leaflet will be competing for attention with other leaflets, post, newspapers and magazines. Ensure your flyer or leaflet captures the attention of the recipient with some eye-catching graphics and clever wording.
The final thing to consider is to be consistent with your leaflet drops. Leaflet drops can and do generate immediate enquiries but a large part of leaflet distribution is building brand awareness. If people receive your leaflet through their door every month or two you will become memorable. They will think of you first when they want what you are selling and they may also recommend you to friends and family having seen your leaflet often.
If you have tried distributing a few leaflets yourself in the past and it hasn’t worked for you, change your approach and try it again.